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9월, 2014의 게시물 표시

Managing by Patent - Summary -

Managing by Patent - Summary - Purpose of the Book  - The patent war is intensifying throughout the world. However, there are no discussions on the specific methodology of how "invention," the result of creative activities at university/corporation/government research centers, should be utilized in the management of companies. - This book suggests 4 Steps to Patent Management in specific detail that is designed to use patents to enhance market presence by analyzing the growth process of an advanced patent management company or patent-specialized company (NPE) that can earn high revenues from competitors through patents and by examining the reason why the Apple vs. Samsung lawsuit had to occur. - If a traditional production-oriented management strategy is used, it is difficult to defend the attacks of patent-specialized companies. Therefore, companies must become an advanced patent management company with a high product margin (production revenue) and royalty fee (cre...